First, I love the Crazy Shirts products and have been buying since 1986. I loved the previous wine dyed color because it was a deep purple and was unique among the offerings. But the color change isn't what I was looking for. I wanted purple, not red. There are two other red options: Whiskey and Chile dyed. The wine dyed was purple. Sorry, but while the shorts themselves are still good, the color is not what I expected based on past purchases. I've included a comparison: the one on the left is my previous purchase, the one on the right the new product. And to be clear, I had these in storage and have only worn and washed them five times so no, that isn't what caused the difference. Anyway, if you're looking for purple-ish, these aren't the shorts. Still good shorts, just not purple.