Keola means the "the life" in Hawaiian and this tee let you embrace island life thanks to the tribal depiction of the sea turtle. Already made with a luxurious fiber with brilliant luster, our Pima cotton tees are finished with a special wash for ultimate softness and durability. We only use environmentally friendly water-based inks that penetrate the material’s fiber resulting in more vibrant colors, softer feel and artwork that doesn’t crack or peel. Plus, it is proudly printed in the United States for quality you can see and designs that stand the test of time.