Aloha Kristy! Thank you for sharing your feedback with us. We sincerely apologize for any disappointment caused by the color discrepancy and the feel of the pattern. As you noted, the images on our website can indeed be influenced by various factors like natural lighting, cosmetic lighting, and digital touch-ups, which sometimes result in slight differences between the product and its online representation. Over the years, we've worked hard to improve our dyeing process, making it more environmentally friendly while enhancing both the quality and durability of our colors. The dyes are embedded into the fabric, not just on the surface, which helps with longevity. However, we're truly sorry this shirt didn't meet your expectations, especially after the memories you've shared with us about the beloved Lahaina store. We have sent you an email to address your concern. Mahalo for being a valued part of our 'ohana, and we appreciate your loyalty to Crazy Shirts.